EdTech for K-12 Entrepreneurship Education
WeThrive is an EdTech company for K-12 entrepreneurial education for youth of under-resourced communities to create a business venture where they earn real revenues, as they acquire their own advisors/mentors and learn future-ready skills along the way. WeThrive programming is active within Boston, Chicago, the Bay Area, Los Angeles, DC, and New York City. WeThrive has been selected as an Echoing Green Fellow, 2017 Forbes 30 Under 30 List, and featured in Boston Business Journal for their entrepreneurial programming in the community.
Account ManagementFor your reference, we've included some sample project ideas below. We encourage educators to mix-and-match components from various departments so that the projects are cross functional in nature. In all cases, we customize the projects based on company goals and course teaching objectives.
- Do a deep dive into the company and the industry from a sales and account management standpoint. How is the account management or client success team structured? Are they split by market sizes, geography, or verticals? How many accounts are the account managers responsible for? What level of service and interaction is required or expected in this industry? How does the company's model compare with the industry's?
- How does the company interact with their current customers? Survey the account managers and create a visualization of what their day-to-day looks like. Are there any processes that are redundant or inefficient? Anything that can be automated? How can they more effectively keep their accounts happy and satisfied?
- How are Account Managers incentivized? Do they use renewals, up-sells, customer satisfaction, net promoter scores, or new business? Are those effective or would other metrics be more effective? How can you best align incentives with internal operations to maximize success?
- Think about cross functional opportunities with sales, marketing, product, and ops. Create a hypothetical case where it would be beneficial for the Account Managers to have a cross functional team. What would it look like and how would the process be different? Who would you want in the room? What would count as success for the team?
Sales & Business DevelopmentFor your reference, we've included some sample project ideas below. We encourage educators to mix-and-match components from various departments so that the projects are cross functional in nature. In all cases, we customize the projects based on company goals and course teaching objectives.
- Craft an industry overview to familiarize yourself with how other companies are operating in the current business environment. Pay close attention to the key players, their growth trajectory, and the major regions where they find the most success.
- Who are the biggest competitors and how do they stack up against the company's model?
- Do any companies present interesting opportunities for partnerships?
- What additional channels can the company tap in order to scale more effectively?
- How has the company's revenue model changed since they began
- Why did they decide to change their revenue model?
- What made this model more appealing? How has it been received?
- Do you agree with the new strategy? Why or why not?
- How satisfied are the current customers with the product or service? Craft a survey and administer customer interviews to help identify where the company can improve. Pay close attention to how the company may be able to provide additional value to existing customers.
- How should the sales team prioritize their sales initiatives?
- What different sales opportunities are on the table? How do you prioritize them? What is your logic?
- Are there alternative ways sell that the company hasn't considered? Would they be more effective? What data do you have to support your reasoning?
- Should the sales team be focused on expanding existing relationships or creating new ones? Why?
- Consider an inside vs. outside sales strategy for this company. What makes more sense and why? How would you go about implementing this sales strategy? Why is it beneficial over the alternative? What goals would you set for this team (considering size, location, and industry)?